Drone Market Definitions TAM SAM SOM Infographic

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DESCRIPTION

The Drone Market Definitions Infographic is a simple yet effective way to understand the overlap and difference between addressable markets and serviceable markets (TAM, SAM, and SOM).

  • File: Drone Market Definitions Infographic
  • Updated: September | 2024
  • Type: .pdf
  • File size: 22 kB
  • Price: FREE
  • Inquiry email: sales@droneii.com
  • Want to learn more? Read our blog post about the various ways to define business markets. And don’t forget to follow us on Linkedin for more daily content about drones.

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BENEFITS

The infographic titled “Drone Market Size Definition – Which Data is Relevant for What?” provides a comprehensive overview of key market size concepts: Total Available Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM).

Total Available Market (TAM): This section describes the entire market potential for drones, including total market sizes and units. It uses high-level and industry reports to attract investors and inform strategic decisions. An example given is the theoretical global drone market for agriculture.

Serviceable Available Market (SAM): SAM focuses on the portion of TAM that can realistically be served by drones, using regional sales data, surveys, and proprietary databases. It aids in resource allocation and marketing strategies. An example is the total revenue from agriculture drones in a specific region annually.

Serviceable Obtainable Market (SOM): SOM narrows down to the market share a specific company can capture, considering production capacity and competitive analysis. It relies on industry expertise for business planning and go-to-market strategies. An example is revenue generated by an agriculture drone company under specific conditions.
This infographic effectively illustrates how TAM, SAM, and SOM guide strategic planning in the drone industry, making it an essential resource for understanding drone market definitions.

To discuss more about the drone market, regulation, drone operations, drone applications and/or the big players in the drone market as well as any other drone-related topics, contact us.

Downloading the “Drone Market Definitions Infographic” offers valuable insights into understanding the drone industry’s market potential. This infographic breaks down complex market concepts into three essential categories: Total Available Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM). By clearly defining these terms, it helps businesses and investors grasp the full scope of opportunities within the drone market.

One key benefit of this infographic is its ability to guide strategic planning. For companies looking to enter or expand in the drone industry, understanding TAM, SAM, and SOM is crucial for making informed decisions about market entry and resource allocation. The infographic provides practical examples, such as the global drone market for agriculture, which can help businesses visualize their potential impact.

Additionally, this infographic serves as an educational tool for stakeholders at all levels. Whether you’re a startup seeking investment or an established company refining your go-to-market strategy, the clear presentation of metrics and sources aids in aligning business objectives with market realities. By downloading this resource, you gain access to a concise yet comprehensive overview that supports effective decision-making and strategic growth in the competitive drone industry landscape.

If you’re looking for more information about TAM, SAM and SOM, read our blog post. Here is an excerpt from the blog:
“Understanding your TAM, SAM, and SOM is critical to shaping your business model and growth plan. While TAM helps paint a picture of the larger opportunity, SAM narrows your market potential, and SOM enables you to define realistic revenue goals. The deeper you go, the more details you require, which means…

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